As the year winds down, it’s the perfect time to leverage the goodwill you’ve built with your members and engage them with fresh, exciting content! A personalized recap of each member’s journey is a great way to provide this. With a video platform like SundaySky, credit unions can incorporate captivating visuals and animations and transform your member data into a dynamic and entertaining experience.
Here are some member engagement goals that can be achieved through an end-of-year video:
Today, many businesses consider end-of-year videos to be a strategic touchpoint in the member journey, as expertly demonstrated by companies such as Spotify, Facebook, and Fitbit.
Now is a great time for you to get started with your own recap video by using a simple, turnkey video solution — like SundaySky. If you’re looking for inspiration, check this out: 
Five best practices for your end-of-year videos
At SundaySky, we know a thing or two (or five) about making a great video! See what we’ve learned to help make your videos personal, engaging, and impactful.
1. Make it your own
A recap touchpoint like “Year in Review” or “Recapping 2024” can highlight your member’s journey and showcase your brand. A strong brand is something all great videos have in common — and with SundaySky you can easily customize and add your branding to your video with one click! And it’s achieved through the use of your logo, fonts, color palette, media assets, music, voiceover style, voice and tone of the video.
2. Make it valuable
Show growth – share data-driven content such as member acquisition, loyalty membership, social media following, and more. This will highlight how much you have grown and how you can better serve your members.
Highlight important milestones like new store openings, executive hires, and product launches. This serves as an opportunity to demonstrate that you are paying attention to your members and their habits.
Recap events and trends that defined the year, especially if they impacted your business or your audience directly. Share how your company made a difference or was able to give back, like when BJ’s Wholesale Club’s included “When gas was at an all-time high, you were saving with our everyday low fuel prices” in their own recap video.
3. Make it personal
People are more invested in and spend more time engaging with personalized content — which can have a rippling effect on future engagement and impact.
Personalizing messages doesn’t have to be complicated! See how you can personalize your video without writing code or making a technical investment:
Use their first name – The most common form of personalization in SundaySky videos, addressing your member by their first name shows the video was made just for them — whether it’s used on-screen or in the narration. Use it from the start to hook them and significantly increase engagement.
Segment by audience – Utilize your existing segmentation, such as an email list, by adding a personalized video to each email; allowing you to deliver more targeted messaging and enrich each video with highly relevant media assets.
Segment by tier – Similarly, if you have a loyalty program and members are grouped into specific tiers, you can create a single video with messaging that caters to each tier.
Tailor to viewing placement – Even without member data, you can personalize messaging depending on where the video is received. Create a generic video if it’s being watched on your website or personalize it for members who are logged in. You can further customize it to have a promotional scene, a thank you message, or other content variations.
Remember: SundaySky connects easily to your CRM and other platforms to pull relevant member data to create highly personalized videos. And to make it even easier, check out our new connectors for Salesforce, HubSpot, and Google Sheets!
4. Make it evergreen
Consider revising your year-end video to be used year-round. Making it evergreen may be as simple as removing or tweaking a few existing scenes, or perhaps giving it a new intro.
5. Make it ready for social
All great videos should be optimized for social! Some tips for using your videos to their fullest advantage include:
Create bragworthy content – Highlight the impressive season your team has had, how much funding you’ve raised, or how many visitors came through your doors.
Share to social channels – Create a generic version of your video that you can post anywhere. SundaySky excels in its ability to reiterate what you’ve already created for a video, and then share it directly to social media.
Go vertical – Aspect ratio is key! Video-centric social networking apps, like Instagram and TikTok, as well as various multimedia messaging apps, require vertical formatting for the best user experience. With SundaySky, you can change a video’s aspect ratio from horizontal to vertical with a single click.
More Resources
Making your own recap video is easier than you think — and we’re here to help you do it in record time. Schedule a demo with SundaySky to learn more.
Download SundaySky’s latest eBook on creating captivating recap videos to see how leading brands like BJ’s Wholesale Club and the Los Angeles Kings have implemented these five best practices to create successful end-of-year videos. You’ll also get a sneak peak of SundaySky’s AI Copilot, a new tool that helps jumpstart the creative process and dramatically accelerates video creation, complete with sample prompts to help you get started!