Banking On Video: Turning Heads in the Attention Economy

Charlie Peterson, RVP Digital & Lending Solutions
 
With over three decades of diverse experience in the financial services Charlie Peterson has supported over 1000 clients in nineteen states providing best-in-class insurance, income, loss mitigation and technology efficiencies across the marketplace. His passion and drive in lending growth, loan participation, client consultation and digital channel development have been his hallmarks. In his current role with Allied Solutions, Charlie is helping financial institutions nationwide successfully execute on their visions and plans for growth.

 

In this episode…

[0:30] Meet Charlie Peterson

[1:54] What is the Attention Economy and why should financial institutions be familiar with it?

[2:36] Video is the answer.

[3:50] 98% of all text messages are read within 3 minutes.

[4:32] Should FIs be worried about SaaS tools?

[5:25] You should have your eyes wide open to opportunities to be better at what you do.

[7:12] No special skills required to use video editing tools.

[8:17] How do we know that video is going to stick around?

[8:55] Viewers retain 95% of a message they watched via video compared to 10% when reading it.

[9:21] Why are some institutions hesitant to evolve and keep up with trends?

[10:25] Elevate your game and deliver what your customers are looking for.

[11:00] The cost of NOT evolving and transforming. 

[13:35] Best practices for using video.

[14:24] 83% of the internet traffic is dominated by streaming and video.